Farmers across the EU face myriad challenges every day: they must produce the high-quality, safe, and affordable foods that consumers demand, while simultaneously protecting and using less of the earth’s valuable - and limited - natural resources. That’s no small task when you consider that food crops must compete with 30,000 species of weeds, 3,000 species of nematodes and 10,000 species of plant-eating insects.
Our industry is committed to providing farmers with tools they can use to improve crop yields and maintain quality. Agricultural innovation empowers farmers and enables them to grow crops sustainably and efficiently.
As products have evolved, there has been a significant reduction in the application rates of a product per hectare – farmers therefore need to apply lower doses to achieve the same efficacy.
Over the past 60 years, the average use rates of newly introduced active ingredients have been reduced – they’re now about 95% lower on average.
And think about this: in 1960, farmers needed to use up to 2,400g of active ingredient per hectare to protect their crops from weeds. Thanks to innovation in agriculture, the average use rate of active ingredient per hectare for herbicides has dropped by 97%.
We are continuously investing in new technologies - be it biopesticides or an ever-greener profile of pesticides, which allow farmers to produce safe and high-quality food while using fewer natural resources and safeguarding the environment.
In short, we can do More With Less.