José Palha's story: With or without pesticides?

Portuguese farmer José Palha is the antithesis of a technophobe. While one eye is sharply focused on the future and protecting his farmland for his sons, the other eye is trained on the bottom-line. José runs a farm outside Lisbon and is the sixth generation to farm his family’s land. And together with his cousins, he is using all of the agriculture technologies at his disposal to maximise the output.