Integrated Pest Management: How It Works and Why It's Important

What is Integrated Pest Management (IPM)? Every farm needs a strategy against certain pests. In this video, Christophe Jolly - a conventional and organic farmer - meets with crop scientist Christian Walravens to discuss how IPM means adapting to different situations. Such as encouraging flowers and hedges that attract helpful pest-hungry animals, and the careful application of synthetic and organic crop protection treatments. IPM approaches aim to give farmers the best available options and combinations in the fight against weeds and pests, no matter what their preferred method of cultivation is.