Time to Change: Implementing the change

European crop protection industry seeks sustainable solutions to contemporary agricultural challenges.

The third video in a collection of interviews recorded during the November 2011 'Time to Change' conference and exhibition; in this clip industry representatives and stakeholders talk about the importance of changing the engagement of the pesticide industry. Big challenges lie ahead - it's time for meaningful engagement and improved partnerships with stakeholders.

This video features Prof. Tim Benton, UK Champion for Global Food Security and Professor of Population Ecology; Robert Hunter of CropLife International; representatives of French and Polish national industry associations, and DuPont, Bayer and BASF.

The ‘Hungry for Change’ conference and exhibition (Brussels, 10.11.2011) unveiled a new direction for European Crop Protection (ECPA). The fruit of extensive critical evaluation of the performance and contribution of the pesticide industry, the initiative aims to deliver measurable results in the four thematic areas of safeguarding water, the enhancement of biodiversity, the provision of safe and affordable food and the protection of health.

Check www.hungry4change.eu for more on the 'Time to Change' initiative.